Ridding football of sexist abuse will be the appeal front and centre of Leeds United’s Manchester United clash on Sunday.
The Whites have announced a partnership with Her Game Too, an organisation created by 12 female football fans aiming to raise awareness of sexist abuse in the game.
When the Red Devils visit Elland Road this weekend, the home side’s players will wear Her Game Too t-shirts in the warm-up, while more information will be in the matchday programme and big screen.
Jessica Furness, one of the founders of Her Game Too and an avid Leeds United supporter, said: “As the co-founder and Leeds United ambassador of Her Game Too, this partnership means the world to me.
“It was always a personal aim of mine to see this happen since we started the campaign last year, football is most certainly a game for all, but sadly sexism is still rife in the beautiful game.
“Since a young age, I’ve been a hugely passionate Leeds fan, but have always felt out of place as a female in a male-dominated game.
“I’m really looking forward to working with the club on promoting equality, raising awareness on sexism and empowering women in football.
“We want to make their experiences as enjoyable and safe as possible, not just for the female Leeds fans of today, but also tomorrow.
“The club have been amazing and so eager with getting this partnership over the line in the best way possible from start to finish and I am so grateful for that.
“I can’t wait to see what we can achieve together. Marching on together, no matter what gender you are, it’s her game too.”
Angus Kinnear, United’s chief executive, said: “We are really pleased to finally announce our new partnership with Her Game Too, as we continue to fight against any form of discrimination.
“Sexism and abuse towards females will absolutely not be tolerated by anyone associated with the club and we hope that by supporting important campaigns and organisations such as Her Game Too, it will only help us in ensuring that everyone feels welcome and safe when they are at Elland Road.
“I know all of our supporters will get behind this campaign and help us to encourage women and girls to attend games, show their support freely online and follow the club they love.”